Evaluate eBay’s fee structure
Only apply for this if you can get it done
Text: Marketing Management, 15th edition, by Phillip Kotler and Kevin Lane Keller, Pearson, 2016. ISBN 978-0-13-385646-0
Marketing in Action Case Study: Case studies can be found attached. Brief summary of the case and then answer the following questions: 2-page written case analysis paper (12-point font, double spaced). Just need 3 cited references.
Chapter 16 eBay (2nd paper)
Why has eBay succeeded as an online auction marketplace while so many others have failed?
Evaluate eBay’s fee structure. Is it optimal or could it be improved? Why? How?
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